Search Content


Content Categories



Yes, I know I need flat abs

I was on LinkedIn earlier today and looking up the profile of a former colleague, wanting to get back in touch with him. LinkedIn had placed a Google-driven Ad next to the profile listing.

GoogleAd

Check this screenshot: The very first advertisement is for VP level jobs. Hmm, I am not looking for a job, but I will take it as a compliment that I should be applying for a VP level jobs. Next one down is MedEd Program Experts and third one is about flat abs. Huh, did I read flat abs? I know I need that too. But not while I am supposed to be looking for VP level jobs. And its certainly no compliment.So, whats my point? I am not making fun of LinkedIn or Google. This is a blanket advertisement with some (loose?) logic trying to relate the content I am viewing to the advertisement I am being shown.

Much like watching TV and you see an advertisement of a gas guzzling macho truck right after an advertisement for Venus razor shavers for women.My point is - use data to provide targeted communications and messaging. Many of our customers are using 5Buckets to use the data in their CRM to send targeted messages to their prospects and customers. The messaging can be a mix of email, voice messages or direct mail. Its b

een 7 days since you downloaded a white paper from our site? How about a reminder email to download the trial version of the software product. Are you a VP level or a Manager level person? VP level person gets a different email message than the Manager level person.

There are many more examples of such relevant marketing. Cultivate that relationship with your customers & prospects. Gain customers and make them your brand advocates.


Related Multi Level Marketing Software Articles

The 6 Principles of Deliberate Marketing


Does your sales team ignore the majority of leads marketing passes on? Marketers must develop a more intimate understanding of their target customer and the market that customer serves to generate qualified buyers that Sales wont...

Read more about The 6 Principles of Deliberate Marketing...

IBM's starting to get SaaSy


I had a great meeting this morning with the folks running the SaaS initiatives at IBM. They've put one of their very smart and connected people, Sean Poulley, in charge of their internal SaaS initiatives - he's a very experienced exec and business...

Read more about IBM's starting to get SaaSy...