Search Content


Content Categories



MX 2009 Speaker publishes Forrester’s 2008 Customer Experience Index

Forrester has just released in 2008 Customer Experience Index. (Registration required to download). The Index was compiled by Bruce Temkin, who will keynote Day 1 of MX 2009. The results confirm what we all suspect — retailers and hotels rank the highest (their business is predicated on customer experience), and health insurance providers, TV service providers, and internet service providers are the lowest (three industries where customer choice is constrained).

At MX 2009, Bruce will talk about how experience-based differentiation is even more crucial in a down economy, and provide insights on how companies can do more to embrace it.

    It’s also worth noting a couple of additions to the MX 2009 program:

     

  • Dan Roam, visual thinking advocate and author of Amazon 2008 Top Business Book The Back of the Napkin
  • David Butler, VP of Design for Coca-Cola, featured in this BusinessWeek article on reinvigorating the classic 100-plus-year-old brand

Between now and the end of the year, you can save 15% off our already discounted registration fees for our events with the promotion code RNSB (Register Now Save Big). We know times are tight and training budgets are in jeopardy, but we also believe key investments in making you and your business smarter will be just what’s needed right now. We pledge that MX will deliver on that promise!


Related Multi Level Marketing Software Articles

Lawson’s CEO: Head in the SaaS Sand


Jim Berkowitz’s blog today makes mention of a rather amazing interview with Harry Debes, CEO of Lawson Software, in which Debes predicts that the SaaS “industry will collapse,” starting with Salesforce.com, in two years. I presume that to save...

Read more about Lawson’s CEO: Head in the SaaS Sand...

Adobe Embraces the Cloud - Hazy Days Ahead for Mic


Yesterday Adobe announced Acrobat.com - a new set of collaborative apps available online that allow users to create and share documents and PDFs, host web meetings and much more. The announcement received significant attention from the press and...

Read more about Adobe Embraces the Cloud - Hazy Days Ahead for Microsoft?...