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The 6 Principles of Deliberate Marketing


Does your sales team ignore the majority of leads marketing passes on? Marketers must develop a more intimate understanding of their target customer and the market that customer serves to generate qualified buyers that Sales wont...
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Search quality, continued


A few weeks back Udi Manber introduced the search quality group, and the previous posts in this series talked about the ranking of documents. While the ranking of web documents forms the core of what makes search at Google work so well, your search...
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Force.com Sites Unleashed !


In today's keynote and as reported recently, salesforce.com released the capability to create and run web based apps available to those outside of your company. There were a ton of cool demonstrations shown today and we built many of them. We'll...
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Marketing @ UX Week


Yesterday our UX Week keynote speaker, Don Norman, talked a bit about how marketers make good allies for UX professionals because of their experience working with business units. This relationship has led marketers to get savvy about positioning...
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ARIA for Google Calendar, Finance and News


From time to time, our own T.V. Raman shares his tips on how to use Google from his perspective as a technologist who cannot see -- tips that sighted people, among others, may also find useful....
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Practical Limits for Configurability


The last few months, my team has been working on a sample SaaS application to demonstrate the multi-tenancy concepts Ive been describing in my papers and blog. One of the areas we spent some cycles thinking about are the aspects of...
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